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Fifty Shades of PinkDisheartened. That’s the word that comes to mind after watching last night’s Sex Toy Stories on Channel Four. I didn’t plan on writing this post. But I went to bed feeling annoyed about it and when I woke up with my teeth still clenching, decided to let loose on the keyboard.

If you follow the Chintz Twitter account, you may have seen the tweets I posted following the show’s the conclusion late last night. They were, largely, to do with the colour pink and how annoyed I was that sex toy manufacturers-slash-sellers seem to think that every women wants something that looks like a piece of rock candy to stick between her legs. However, for me, this gripe was really the tip of a much bigger iceberg.

A quick recap for those who didn’t see get the chance to see this documentary … Eight everyday women – the ‘O Team’ – are recruited by adult toy/lingerie giant Ann Summers to produce a range of sex toys for ‘real women’. A camera crew follows them around for a year as they share their thoughts and ideas, and documents the Summers team taking them from concept to completion. The final (pink/purple) products are unveiled, everyone claps, and Ann Summers make a sh*t load of money. The volunteers? Oh, they get the kudos of having designed something for Ann Summers. And maybe a few free toys. Continue reading

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In this week’s Alert Me: Fifty Shades consumer products go not-so-wild, Ann Summers hits our screens, and sex toys from printers.

 

Fifty Shades of a bawdy board game
Source: Evening Standard

I actually have no words. A Fifty Shades of Grey boardgame with ‘Inner Goddess Tokens’ a ‘Red Room Expansion Pack’ and a non-disclosure agreement between the players and Christian Grey (otherwise know as the ‘Receiving Party’).

As someone who spent nearly a decade protecting the integrity of a rather high-profile brand that shall remain nameless, this kind of cash-in merchandising actually makes me feel slightly ill. Worse, if Susannah Butter’s article is anything to go by, those who fork over their hard-earned cash for this thing aren’t even going to be rewarded with anything particularly titillating or racy. Sample question:

 

“Which girlfriend would buy the best present for the man who had everything?”

 

No joke, I can’t decide whether to laugh or cry. Really E.L. James? Really? Stick with Monopoly, people. I guarantee fighting over who gets to be the boot will be more fun. Continue reading